Altrincham FC have welcomed Citation as a new club sponsor for the 2026/27 campaign. The partnership includes stadium branding and introduces a new monthly award for defensive players.
Citation's branding is now installed on the Golf Road End terrace at The J.Davidson Stadium. The company, which works with over 30,000 small and medium-sized businesses across the UK, will also have advertising in the Robins Review matchday programme this season.
Matt Stewart, Citation's managing director, said the deal was a natural fit. "We're delighted to be sponsoring Altrincham FC this season," Stewart said. "We work with small businesses across the region every day and many of our colleagues are big fans of The Robins."
Geraldine Jackson, Altrincham's Commercial Manager, echoed the sentiment. "We're so pleased to welcome Citation on board as a club sponsor this season," Jackson said. "Support like this from local businesses makes a real difference to what we can do, both on and off the pitch."
New monthly award
A key part of the sponsorship is the creation of a Defensive Performance of the Month award. Starting in October, fans will be able to vote for their choice via the club's social media channels. The award is designed to recognise defenders and goalkeepers whose contributions might not always grab headlines.
The news comes as Altrincham sit 10th in the National League table with 15 points from nine games. Their recent form shows four wins from their last five outings, a run that includes back-to-back victories over Hartlepool United and AFC Fylde. The Robins will look to continue their positive momentum when they travel to face Gateshead in their next fixture.
With the team currently on a two-game winning streak, this new commercial support arrives during a positive period on the pitch.
The original report is at Altrincham FC
