Altrincham FC's director Bill Waterson says the club's new rainbow kit is a 'bold statement of inclusion'.

What happened?

The kit, modeled on the LGBT Pride Flag, will be worn by Altrincham players for their league fixture against Bradford Park Avenue. The kit has sparked global interest, with replicas selling in mainland Europe, North America, South America, Asia, and Oceania. | Region | Sales | | --- | --- | | Mainland Europe | Over 100 | | North America | Over 50 | | South America | Over 20 | | Asia | Over 30 | | Oceania | Over 10 |

Why it matters for Altrincham

Altrincham's embrace of diversity goes deep, with a dedicated Diversity and Inclusion officer and a series of ventures to ensure everyone feels welcome. The club has focused on going beyond its core demographic of fans to promote inclusion. This initiative is part of the Football v Homophobia campaign, which Altrincham is supporting for the third year.

What comes next?

The rainbow kit will be worn by Altrincham players on Saturday, with the club hoping to make a statement about diversity and inclusion in football. The kit has already made headlines worldwide, with many praising Altrincham's bold move. Altrincham's regular shirt sponsors, J Davidson and Sons, have temporarily stepped aside to help with visibility for the Football v Homophobia campaign.