Altrincham Football Club has announced AO, the UK's most trusted electricals retailer, as their new front-of-shirt sponsor. The partnership will see the distinctive AO smile logo feature on the front of the National League team's shirts, debuting in their pre-season fixture against Colne this Saturday. Last season was one of the most successful in Altrincham's history, reaching the National League play-offs and narrowly missing promotion to the Football League. Vicky Monk, Group Marketing Director at AO, expressed delight in joining forces with Altrincham at an exciting time in their history. The club's Chief Executive, Sam Mackenzie, welcomed the partnership, highlighting the alignment of values between AO and Altrincham. The sponsorship follows a £1.5 million investment from a group of 20 investors last summer, aiming to take Altrincham to the next level. AO's commitment to supporting local sports is evident in their existing sponsorships, including the AO Arena and Lancashire County Cricket Club. The partnership is expected to bring significant benefits to Altrincham, both on and off the pitch. Altrincham-based scrap company J. Davidson, the previous shirt sponsor, will remain the stadium sponsor. The new partnership is set to make a positive impact on the community, with AO's culture and values closely aligning with those of the club.